Lodestar helps our clients with a variety of challenges, each essential to business success:
- Understand their competitive landscape
- Discover new market opportunities
- Measure marketing performance and ROI
- Build their brands – and communicate their “story” more effectively
- Develop and launch new products – improve innovation effectiveness
- Attract new customers
- Deepen engagement with existing customers
- Attract, retain, and engage employees
- Manage, deploy, and better leverage their business intelligence
- Plan for the future – Navigate VUCA environments (volatility, uncertainty, complexity, and ambiguity)
We do this through the use of a wide variety of disciplines and capabilities and delivered through highly experienced consultants, including:
- The full range of traditional market research methods – quantitative, qualitative, desktop – supported by the latest technologies and tools
- Access to private/proprietary databases and relationships with key opinion leaders, academics, and trade publications and associations across a variety of industry verticals
- Advanced Big Data, modeling, and predictive analytics capabilities
- Over 150 proprietary Lodestar diagnostic, predictive, and prescriptive products developed to support our work
- Social media integration and analytics
- The integration of panel management, sample management and online community management practices
- Advanced data visualization capabilities and support for effective marketing intelligence deployment and utilization.
For more information, contact us.