News Archive

Lodestar Supports IBM Watson Health’s Go-To-Market Strategy

Oct, 2017

Princeton, NJ, October 10, 2017 – Lodestar announced today that it has been selected to conduct go-to-market research and strategy support for IBM Watson Health. Initial work will center on the Watson for Oncology product and involve mapping the buyers journey for sophisticated decision tools for oncologists inside Integrated Delivery Network and Community Hospitals....Read More

Lodestar Introduces The Thought Leadership Management Suite℠

Jun, 2017

Princeton, NJ, June 28, 2017 – Lodestar announced today the launch of The Thought Leadership Management Suite℠, a platform of products, tools, resources and consulting services to help clients migrate their thought leadership programs from an occasional, one-off set of projects to an ongoing, high-impact, and increasingly “smarter” strategic marketing platform with demonstrated ROI. support large and mid-sized CPA firms in their growth and advancement efforts....Read More

Lodestar Introduces The Life Sciences Market Monitor℠

May, 2017

Princeton, NJ, May 6, 2017 – Lodestar has unveiled its latest business intelligence offering for startup and mid-sized healthcare, life science, and biotechnology clients – The Life Sciences Market Monitorsm. The Monitor platform provides continuous affordable, on-demand competitive intelligence, market research, and relevant market, business, and scientific information in a fully customizable, user-friendly deliverable....Read More

Lodestar and Alliance Partner Advanced Insight to Study Audience Analytics and Account-Based Marketing Best Practices for Connective (formerly American Business Media)

Apr, 2017

Princeton, NJ, April 12, 2017 – Lodestar announced today that it has been engaged, along with alliance partner Advanced Insight, to conduct a study of audience analytics and account-based marketing best practices across Connectiv’s member organizations. Connectiv is the global business information association that accelerates innovation for leading and emerging content, data, and technology companies. Its members include many of the largest B2B media organizations worldwide such as Crain Communication, Sourcemedia, and Access intelligence....Read More

Lodestar Launches New Seminar Series for B2B Media Clients: Best Practices in Selling Marketing Services to Your Advertisers

Apr, 2017

Princeton, NJ, July 3, 2017 – Lodestar has introduced a new educational offering focused on helping B2B media clients generate new revenue streams and deepen advertiser engagement by more effectively selling their marketing services. The seminar content can be delivered in full-day, half-day, and 90-minute seminars – all customized to the media company’s specific needs and interests – and is based on insights gleaned from over 600 Lodestar in-depth interviews with marketing, advertising, brand, and agency decision-makers coupled with scores of win/loss debriefs with media and business information sales representatives....Read More

Lodestar Launches The CPA Firm Advancement Suite℠

Jan, 2017

Princeton, NJ, January 28, 2017 – Lodestar announced today the launch of The CPA Firm Advancement Suite℠, a platform of products, tools, resources and consulting services to support large and mid-sized CPA firms in their growth and advancement efforts. Based on on-going industry benchmarking and competitive intelligence gathering as well as Lodestar’s work with many Accounting Today 100 firms, the Suite offers counsel, best practices, and implementation solutions for deepening existing client relationships, attracting new clients, creating competitive differentiation, building more effective firm cultures, and achieving growth through innovation....Read More

Lodestar/Strategian Innovation Research Findings Published in Journal of Business Strategy

Oct, 2016

Princeton, NJ, October 5, 2016 – Lodestar and Canadian alliance partner Strategian announced today that an article based on recent research on innovation orientation, culture, and performance inside Fortune 1000 companies has been published in the January, 2015 issue of Journal of Business Strategy....Read More

2016 Employee Benefits Enrollment Study Results Released

Aug, 2016

Princeton, NJ, August 14, 2016 – Lodestar and alliance partner Customer Benefits Analytics LLC (CBA) today released key results from Who Buys Benefits And Why: 2016 Employee Benefits Enrollment Study. The research, based on a survey of over 2,700 of full-time employees in mid-sized and larger employer organizations, explored the drivers of decisions to enroll in (or waive) ten commonly offered voluntary benefits – medical, dental, vision, life, short and long-term disability, critical illness, accident, hospital, and wellness....Read More