User Experience/User Interface Team

New Lodestar Global User Experience/User Interface Research and Advisory Team Being Assembled

Princeton, NJ, April 18, 2018 – Lodestar Advisory Partners has announced the formation of a formal research and consulting group focused on user experience (UE) and user interface (UI) issues.  The group will be part of the larger Customer Experience Management Practice and provide clients with insights and counsel at the points where customers interface with websites, marketing communications, apps, existing products/services, and new R&D efforts.

“It has been interesting to watch this unfold”, commented Lodestar CEO Dr. Tom Nelson.  “Our client work in innovation and customer experience has always converged.  But increasingly, clients are asking for more sophisticated tools, resources, and expertise in narrowly addressing issues in UE and UI – and not just in the U.S., but in multiple markets and globally.  That requires a worldwide network of professionals, capable to spanning a variety of industry verticals, all using a consistent set of methods and best practices”.

The company is in the process of building out a global team of UE/UI researchers, strategists, and academics who can be brought to bear on a customized basis to meet a given client’s unique information needs.  The entire team is expected to be in place by Q3, 2018.

Lodestar has assembled similar teams throughout its history, including a network of 15 member firms for delivering global customer satisfaction, customer experience, and buyer’s journey engagements and a 28-member global team of technology scouts.

About Lodestar

Lodestar is an advisory services firm that helps clients create, manage, and utilize information and intelligence of all kinds to solve complex business problems.  Our work has two goals: improve business performance and drive growth.

The firm is built around six major practice areas – marketing research and decision sciences, information management, innovation, marketing effectiveness, customer experience management, and strategy acceleration.  We also offer specialized services in areas such as competitive intelligence, technology scouting, intellectual property assessment, future forecasting, performance measurement, marketing effectiveness, ROI assessment, strategic planning, sales force effectiveness, and go-to-market strategy.

Lodestar works with Fortune 1000 and SMB clients across a variety of industries, including financial services, healthcare and life sciences, media, publishing, technology, professional services, manufacturing, and the public sector.

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