Lodestar Attends Key Microsoft Partner and Customer Events

Lodestar Attends Key Microsoft Partner & Customer Events

Princeton, NJ, July 24, 2018 – Lodestar associates recently attended Inspire, an annual gathering of over 12,000 global Microsoft business partners in Las Vegas, NV on July 16-18, 2018. A week later, additional work was done at the Business Applications Summit in Seattle, WA on July 23-24th, an annual gathering for 8,000 business customers, prospects, and partners to network and learn the latest about developments in Microsoft‘s Office 356, Dynamics 365, Azure, Power BI, Power Apps, and Flow product lines.

Because of client confidentiality issues, Lodestar CEO Dr. Tom Nelson commented only briefly, “Working in partnership with McorpCX, a San Francisco, CA-based customer experience consultancy, these events were ideal venues to explore issues such as Microsoft partner engagement and effectiveness, buyer’s journeys for complex business applications like Dynamics 365 for Sales, and what’s coming over the horizon in areas such as AI, IoT, data visualization, and predictive analytics”.

About Lodestar

Lodestar is an advisory services firm that helps clients create, manage, and utilize information and intelligence of all kinds to solve complex business problems. Our work has two goals: improve business performance and drive growth.

The firm is built around six major practice areas – marketing research and decision sciences, information management, innovation, marketing effectiveness, customer experience management, and strategy acceleration. We also offer specialized services in areas such as competitive intelligence, technology scouting, intellectual property assessment, future forecasting, performance measurement, marketing effectiveness, ROI assessment, strategic planning, sales force effectiveness, and go-to-market strategy.

Lodestar works with Fortune 1000 and SMB clients across a variety of industries, including financial services, healthcare and life sciences, media, publishing, technology, professional services, manufacturing, and the public sector.

For more information visit us at www.lodestarAP.com or via Donatella Monaco at Donatella.Monaco@LodestarAP.com.