Lodestar Publishes New White Paper: 10 Reasons Why Smart Companies Invest in Formal Technology Scouting
The Lodestar White Paper Series™ has just been expanded with the addition of 10 Reasons Why Smart Companies Invest in Formal Technology Scouting.
The paper explores the many strategic reasons, both offensive and defensive, that more and more companies are investing in more formal and sophisticated technology scouting programs
Nelson commented, “While technology scouting has been an important part of Lodestar’s research, business intelligence, and strategy consulting for over two decades, we have seen an exponential surge in scouting activity and the creation of more formal and sophisticated programs in recent years. This paper explores some of the trends and forces we see at work across our client organizations.”
“Technology scouting can be a force multiplier inside a company, and like a rising tide, lift all functional areas (boats), including sales, marketing, R&D, strategic planning, even customer care.”
Here is a link to the paper: 10 Reasons Why Smart Companies Invest in Formal Technology Scouting.
Lodestar is an advisory services firm that helps clients create, manage, and utilize information and intelligence of all kinds to solve complex business problems. Our work has two goals: improve business performance and drive growth.
The firm is built around six major practice areas – marketing research and decision sciences, information management, innovation, marketing effectiveness, customer experience management, and strategy acceleration.
We also offer specialized services in areas such as competitive intelligence, technology scouting, intellectual property assessment, future forecasting, performance measurement, marketing effectiveness, ROI assessment, strategic planning, sales force effectiveness, and go-to-market strategy.
Lodestar works with Fortune 1000 and SMB clients across a variety of industries, including financial services, healthcare and life sciences, media, publishing, technology, professional services, manufacturing, and the public sector.
For more information visit us at www.lodestarAP.com or via Donatella Monaco at Donatella.Monaco@LodestarAP.com.