Genomic Medicine Marketplace Assessment

Lodestar Completes Landscape Assessment of the U.S. Genomic Medicine Marketplace

Princeton, NJ, May 16, 2018 – Lodestar Advisory Partners recently completed a comprehensive and confidential assessment of the U.S. Genomic Medicine marketplace for a client at the juncture of leading-edge healthcare information technology, artificial intelligence, and genomic testing interpretation.  The study looked at current general trends and future projections, but also provided in-depth competitive benchmarking of fourteen leading companies in diagnostic genomics testing and patient treatment planning.

“Genomic medicine is a critically important discipline – it can make a life or death difference for many critically ill patients.  But the marketplace is incredibly difficult for any provider to navigate – already crowded, more entrants arriving all the time, highly competitive, and continuously evolving, in part because of unending technological advances”, commented Lodestar CEO Dr. Tom Nelson.  “Our client appreciated the wealth of hard-to-assemble information and actionable insight our assessment provided.  They now have a clear road map advancing their sales, marketing, brand, product portfolio management, and innovation efforts over the next several years.”

Lodestar conducts 30+ landscape assessments, industry trends, and future forecast studies annual across a variety of industry verticals, including business media, healthcare, professional services, manufacturing, financial services, and technology.

About Lodestar

Lodestar is an advisory services firm that helps clients create, manage, and utilize information and intelligence of all kinds to solve complex business problems.  Our work has two goals: improve business performance and drive growth.

The firm is built around six major practice areas – marketing research and decision sciences, information management, innovation, marketing effectiveness, customer experience management, and strategy acceleration.  We also offer specialized services in areas such as competitive intelligence, technology scouting, intellectual property assessment, future forecasting, performance measurement, marketing effectiveness, ROI assessment, strategic planning, sales force effectiveness, and go-to-market strategy.

Lodestar works with Fortune 1000 and SMB clients across a variety of industries, including financial services, healthcare and life sciences, media, publishing, technology, professional services, manufacturing, and the public sector.

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