Lodestar Committed to Attending 35+ Trade Shows and Industry Events in 2019
As it does every year, Lodestar associates will attend a wide variety of trade shows and events in 2019 to represent the interests of our clients and to stay current on the latest developments and trends across multiple industry verticals, emerging technology classes, and research and business intelligence methodologies.
Lodestar CEO Dr. Tom Nelson commented, “Shows, conferences, congresses, and similar events provide a rich environment for intelligence gathering. We can conduct in-depth interviews and focus groups, identify and recruit Key Opinion Leaders, collect competitive intelligence, and otherwise gather a wealth of information to help our clients make smarter marketing, customer experience, innovation, and product/service management decisions.
Events in 2019 include “regulars” Lodestar has attended annually for many years, such as the Consumer Electronic Show, the Society of Human Resource Management Annual Conference and Expo,and Ted as well as several new events, including The Accounting Technology Conference, The Autonomous Vehicle Technology Expo, and the International Risk Management Conference.
Nelson added, “In addition to those already scheduled, we expect another 10-15 events to be added as 2019 rolls out and more clients see the value of having an independent set of eyes and ears at their industry’s key events.
Lodestar is an advisory services firm that helps clients create, manage, and utilize information and intelligence of all kinds to solve complex business problems. Our work has two goals: improve business performance and drive growth.
The firm is built around six major practice areas – marketing research and decision sciences, information management, innovation, marketing effectiveness, customer experience management, and strategy acceleration. We also offer specialized services in areas such as competitive intelligence, technology scouting, intellectual property assessment, future forecasting, performance measurement, marketing effectiveness, ROI assessment, strategic planning, sales force effectiveness, and go-to-market strategy.
Lodestar works with Fortune 1000 and SMB clients across a variety of industries, including financial services, healthcare and life sciences, media, publishing, technology, professional services, manufacturing, and the public sector.
For more information visit us at www.lodestarAP.com or via Donatella Monaco at Donatella.Monaco@LodestarAP.com.