LORRAINE SEXTON PH.D.
Lorraine Sexton is a marketing research professional with a unique combination of experiences that span corporate, agency, not-for-profit and academic environments. For over twenty years she has leveraged her background in cultural anthropology to inform her research with business stakeholders in the health sciences and information management industries. Dr. Sexton has a demonstrated capacity to develop insights into stakeholders’ needs and leverage those insights for business success.
She was previously Director of Commercial Analysis at GlaxoSmithKline where she led departmental and cross-functional teams to provide research-based advice to executives charged with addressing cross-portfolio business challenges in the US market. The business challenges ranged from developing the product portfolio to enhancing corporate reputation and supporting a robust and diverse leadership pipeline.
She has a deep understanding of decision drivers of key stakeholders in the US healthcare system, including public and private payers, patients, healthcare providers, policy makers, and advocates.
Dr. Sexton has worked in multiple therapeutic categories (including Oncology, Rheumatology, Cardiovascular and Metabolic diseases) and led teams working throughout all stages of the product life cycle. She is expert in: market assessment and opportunity identification; customer insight development; customer segmentation; product positioning and communication development; and post-launch assessment.
Dr. Sexton holds a B.A. in History from the University of Minnesota and a Ph.D. in Cultural Anthropology from Temple University.