GARY PARILIS PH.D.

GARY PARILIS PH.D.

Background
Gary has been a client-focused marketing analytics leader for over 20 years, as both a provider and a consumer of market research, with particular expertise in CX and in segmentation. He has overseen analytics and methodology for countless projects and syndicated programs. Gary is focused on turning data into prescriptions and action, but he still thrives on actually working with data.

He has been responsible for analytics functions in several world-class global research firms. Most recently, he was Global Head of Marketing Science at The Modellers (a division of Hall & Partners), leading a team of analytics professionals, developing offerings including big data and other non-survey sources, and contributing to pitches and business development efforts.

He also served as Chief Research Officer, Head of Analytics and Innovation at Greenwich Associates, the leading global market intelligence firm specializing in Financial Services. He was responsible for identifying alternative data sources and developing new offerings, as well as serving as the analytics and methodological lead in sales and client engagements.

Before that, Gary led the North America Marketing Science function at Kantar TNS, where he oversaw an industry-leading team of 30 analytics professionals and collaborated throughout the organization to sell and execute analytics-led research.

He spent the early part of his career at Lucent Technologies, in both B2B and B2C research.

Gary holds a Ph.D. in Social Psychology from Rutgers University. He also sits on the advisory board for the Big Data and Customer Experience certificate programs at that institution.