Eric has successfully tackled complex business issues for over 25 years, as a research and advisement professional and in management positions on the corporate client side. He has been a valued strategic partner to many Fortune 100 corporations and a variety of public sector organizations, providing rigorous, research-based advisement on issues involving brand, advertising, customer loyalty, market segmentation, and more.


Brand and reputation measurement, evaluation, and advisement, advertising development and assessment, customer strategies, international research, research design and measurement issues.


As a Vice President at ORC International in Princeton, New Jersey, Eric designed, led, and helped clients use the findings of research in a wide variety of engagements with public and private sector organizations that included IBM, Ford, FedEx, and many others. His work has involved close collaboration with C-Suite executives and senior managers in many functional areas within client companies. Earlier in his career he held a variety of management positions at AT&T and Bell Laboratories as a strategic planner, product manager, quality consultant, human factors engineer, and a researcher focusing on brand, marketing, advertising, and organizational issues. More recently he has served as an Adjunct Professor in the School of Business at the College of New Jersey. Eric earned a M.S. degree in Psychology from Purdue University and M.A. and Ph.D. degrees from the Annenberg School of Communications at the University of Southern California. He currently resides in Lawrenceville, New Jersey.