Our Client Work

Lodestar helps our clients with a variety of challenges, each essential to business success:

  • Understand their competitive landscape
  • Discover new market opportunities
  • Measure marketing performance and ROI
  • Build their brands – and communicate their “story” more effectively
  • Develop and launch new products – improve innovation effectiveness
  • Attract new customers
  • Deepen engagement with existing customers
  • Attract, retain, and engage employees
  • Manage, deploy, and better leverage their business intelligence
  • Plan for the future – Navigate VUCA environments (volatility, uncertainty, complexity, and ambiguity)

We do this through the use of a wide variety of disciplines and capabilities and delivered through highly experienced consultants, including:

  • The full range of traditional market research methods – quantitative, qualitative, desktop – supported by the latest technologies and tools
  • Access to private/proprietary databases and relationships with key opinion leaders, academics, and trade publications and associations across a variety of industry verticals
  • Advanced Big Data, modeling, and predictive analytics capabilities
  • Over 150 proprietary Lodestar diagnostic, predictive, and prescriptive products developed to support our work
  • Social media integration and analytics
  • The integration of panel management, sample management and online community management practices
  • Advanced data visualization capabilities and support for effective marketing intelligence deployment and utilization.

For more information, contact us.