The customers and decision makers; the competitors and their products and positioning; the business environment; and opportunities and threats that make up a market.
Provides advertisers with brand and other marketing performance measures in absolute terms and in comparison to key competitors.
Lodestar’s proprietary approach to measuring and better managing advertisers’ ‘total engagement’ with a publishing/media brand.
Measures the volume, intensity, sentiment, and advocacy/detraction associated with a brand across social media channels.
Use the right tools, techniques and best practices to measure, manage, and continuously improve your brands.
A quick assessment of an organization’s competitive intelligence practices and capabilities.
Use analytics to discover new revenue in the market research and customer data you already have.
An affordable, on-demand competitive intelligence and market research for emerging life sciences organizations.
A broad view of a market providing important background understanding for brand and product programs
The Lodestar approach to segmentation – the grouping of customers to support better business decisions.