What you want to stand for, your goals and objectives. Policies, plans, and resources for achieving them.
Provides advertisers with brand and other marketing performance measures in absolute terms and in comparison to key competitors.
Lodestar’s proprietary approach to measuring and better managing advertisers’ ‘total engagement’ with a publishing/media brand.
An in-depth assessment of an organization’s readiness to undertake a big data initiative.
Measures the volume, intensity, sentiment, and advocacy/detraction associated with a brand across social media channels.
Use the right tools, techniques and best practices to measure, manage, and continuously improve your brands.
A quick assessment of an organization’s competitive intelligence practices and capabilities.
A unique service that helps your business answer key intelligence questions by coordinating the collection and dissemination of relevant technical/scientific findings at an industry trade show or conference.
Provides guidance on defining, measuring, managing, and improving an organization’s customer experience strategy.
Designed to measure and map employee engagement with innovation across a company or organization.
Extended DISC® Assessments provide insightful, actionable information that has a positive impact on both individual and collaborative performance in the workplace.
A survey instrument to assess the effectiveness of your Information Technology (IT) practices
A shortened introductory version of Lodestar’s flagship InnovationOne product.
Robust, scientifically valid methodology to measure innovation culture, orientation, and performance inside corporations and organizations.
An affordable, on-demand competitive intelligence and market research for emerging life sciences organizations.
A broad view of a market providing important background understanding for brand and product programs
The Lodestar approach to segmentation – the grouping of customers to support better business decisions.
Demonstrate that investment in Marketing is worthwhile financially.
Administered as part of a carefully crafted and consistently administered Organizational Development program, the MBTI assessment quantifies the behavioral traits that have been shown to make a real difference to producing bottom-line results.
Provides a systematic measure of sales representative engagement to the company, the sales and marketing strategic direction, and related.
Addresses this critical question: Do your sales representatives say they receive the training and communications (from sales management and elsewhere) they need to be optimally effective in the field?
Addresses this critical question: Does you company have systems, processes, and inter-departmental teamwork in place to make the overall sales process as streamlined and fast as possible?
Survey assesses an organization’s ability to perform against the strategic goals set by their leadership.
The Thomas-Kilmann Conflict Mode Instrument (TKI) helps people understand how different conflict-handling styles affect interpersonal and group dynamics. It empowers them to choose the appropriate style for any situation.
A consulting and research protocol to engineer an organization’s customer touchpoints for maximum external and internal impact.