Lodestar Introduces The Technology Scouting Suitesm
Princeton, NJ, November 6, 2017 – Lodestar has announced the launch of a new, integrated set of technology scouting capabilities – The Technology Scouting Suitesm – based on its recent work with Allegion, IBM Watson Health, Roche Diagnostics, and other clients and supported by powerful new search and analytical tools.
Lodestar CEO Dr. Tom Nelson commented, “We have helped clients for years in one off or ad hoc technology assessment assignments. But as companies put greater focus on achieving enterprise growth through innovation, they are demanding more sophisticated, comprehensive, and standing or permanent scouting solutions. Our Technology Scouting Suitesm is designed to meet these growing demands.”
The Suite includes several elements: 1) TechScoutScoresm, a quick online diagnostic survey to establish current tech scouting baseline performance, 2) a formal audit process for existing scouting programs seeking to improve program impact and ROI, 3) a two-day education and planning worship for companies interested in introducing or expanding scouting programs, 4) support for the design, implementation, and day-to-day management of scouting platforms – single market, regional, or global in scope, and 5) standalone consulting for advanced tech scouting challenges like assessing ROI, linkage to technology and innovation roadmaps, and support for corporate venture funds.
Lodestar has also established a relationship with WellSpring, a leading innovation management software provider with sophisticated technology search, assessment, and management tools to support the new Suite and the needs of clients.
Lodestar is an advisory services firm that helps clients create, manage, and utilize information and intelligence of all kinds to solve complex business problems. Our work has two goals: improve business performance and drive growth.
The firm is built around six major practice areas – marketing research and decision sciences, information management, innovation, marketing effectiveness, customer experience management, and strategy acceleration. We also offer specialized services in areas such as competitive intelligence, technology scouting, intellectual property assessment, future forecasting, performance measurement, marketing effectiveness, ROI assessment, strategic planning, sales force effectiveness, and go-to-market strategy.
Lodestar works with Fortune 1000 and SMB clients across a variety of industries, including financial services, healthcare and life sciences, media, publishing, technology, professional services, manufacturing, and the public sector.