Recent White Papers

Lodestar’s White Paper Series provides extended discussions on topics in organizational performance, marketing and customer strategy, enterprise growth, and innovation of most interest and importance to our clients.


VUCA 101: Welcome To Your Worst Management Nightmare.

This paper looks at VUCA – Volatility/Uncertainty/Complexity/ Ambiguity: what it is; the toll it takes on decision-makers, decision-making, and organizational performance; and, how it can be managed, mitigated, and ultimately overcome through the smart use of business intelligence, strategic planning, and related tools and practices. Based on Lodestar’s experience in helping scores of clients navigated uncharted waters and uncertain futures.

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Why Marketers Don’t Measure their work

In an era in which demands continue to increase for marketers to demonstrate accountability for the investments they make in marketing in all forms, why do so few actually measure their performance and assess ROI? Because, for a variety of reasons, it is an extremely difficult and demanding undertaking. This paper explores some of the key challenges encountered and what can be done to overcome them.

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10 Reasons CPA Firm New Products Fail

Based on Lodestar’s client work for many years in large CPA firms, this paper explores a set of 10 consistent key reasons new product/service initiatives frequently fail entirely or largely fail to meet expectations. The “lessons learned” are equally applicable across many other industry and professional services verticals.

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Six Reasons CPA Firms Can’t Afford New Product Failures

Beyond the obvious losses of time, talent, resources and other opportunities not pursued associated with new product/service initiative failures inside large CPA firms, this paper explores six other critical reasons these firms – or any organization for that matter – cannot afford failed innovation initiatives.

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Considering a Brand Extension? The Case For Cautious Enthusiasm

While extending a successful brand into new categories is a time-honored tradition that has great allure and definitely can reap various benefits for the firm, brand extensions also can have unintended negative consequences for the brand and for the company itself. This paper presents a discussion of the potential strategic and tactical benefits of brand extensions, balanced against possible pitfalls.

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