Appearances & Publications

Nelson, Jr., W. Thomas & Toner, Patrick, Why Employees Buy (Or Waive) Voluntary Benefits: Ten Key Insights From Newly Released Research, Employee Benefit Advisor magazine, November 2016.

Nelson, Jr., W. Thomas – Presentation of Member Survey Research, Board of Directors, American Business Media (Connectiv), March, 2016, Austin, TX.

Heisler, James T., A Job-Seeker’s Guide to Careers in Market Research, Paramount Market Publishing, 2015

Fortin, Timothy L., Metrics: Measuring Value vs Measuring Activity, P-D-R Meeting Chicago, IL, Sep 2013

Fortin, Timothy L., Matching Your organization’s IM Capabilities to Your Client’s Needs, ITIMG Meeting, Albany, NY, Oct 2013

Fortin, Timothy L., 7 Top Barriers to Successful Competitive Intelligence Programs – and How to Overcome Them, AMA Webinar, Aug 2014

Dobni, Brook & Nelson,Jr., W. Thomas, Innovation Nation? Innovation Health Inside the Fortune 1000, self-published by Strategian and Lodestar Advisory Partners, Princeton, NJ, Jan 2013

Fortin, Timothy L., IM Workflow Strategies and Tools, ITIMG Meeting, Chicago, IL, Oct 2012

Fortin, Timothy L., Optimize Library Resources and Services to Support Medical Affairs –Panel Moderator, CBI’s 5th Annual Forum on Knowledge Management for Medical Affairs, Philadelphia, PA, Jan 2012

Fortin, Timothy L., Optimize Intranet Capabilities to Ensure a Streamlined Approach to KM–Panel Discussant, CBI’s 4th Annual Forum on Knowledge Management for Medical Affairs, Philadelphia, PA, Jan 2011

Pineau, V.J., Strickland, M.E., Finkbeiner, C.T., Prabhakar, N.D. TNS Enhanced Weighting Methodology for Complex Studies. Poster session presented at the Joint Statistical Meetings, Washington, DC. Aug 2009

Fortin, Timothy L., Wyeth Finds a Fit for Pharmaceutical Search. Outsell IMLC Meeting, Cambridge, MA, Apr 2009

Nelson, Jr., W. Thomas, Delineating Branded Customer Experience Frameworks – A Research Perspective, Omnicom Univerity, New York, NY, 2009

Nelson, Jr., W. Thomas, People, Performance, & Internal Marketing – Research, Performance Measurement, & ROI: A Practitioner’s Toolkit, Internal Marketing Symposium, Medill Graduate School of Journalism, Northwestern University, Evanston, IL, September, 2008

Hanssens, D.M., Thorpe, D., & Finkbeiner, C. Marketing when customer equity matters. Harvard Business Review, 86, 5, 117 – 123. May 2008

Finkbeiner, C. & Waters, K. Call every shot: Avoid pitfalls of traditional approaches to segmentation to create best result. Marketing Management, 38 – 43. Jan/Feb 2008

Thorpe, D. & Finkbeiner, C. Customer Equity-Driven Marketing Mix Decisions at Wachovia Bank. Presented at the Marketing Science Institute Conference on Marketing Metrics and Financial Performance, Boston, MA. Dec 2006

Nelson, Jr., W. Thomas, Internal Brand Metrics – The Other Half Of Total Brand Performance, Marketing NPV Journal, Vol. 5, 2006

Fortin, Timothy L., Closing Physical Libraries, ITIMG Meeting, Ft. Myers, FL, May 2006

Finkbeiner, C. & Hanssens, D. Listening to the Marketing Bottom Line: ROI and Other Metrics. Presented at the TNS Summer Webinar Series, online seminar to U.S. corporate audience. Sep 2005

Fortin, Timothy L., Integrating External Content. MDL user group meeting, Phoenix AZ, May 2005

Fortin, Timothy L., Text-mining Overview. ITIMG Meeting, Newport Beach, CA, Apr 2005

Finkbeiner, C. & Bhalla, G. Criteria for Successful Segmentation, Presented at The Market Research Event, Institute for International Research, San Francisco, CA. Oct 2004

Berrigan, J. & Finkbeiner, C. Segmentation Marketing: New Methods for Capturing Business Markets. New York, NY: Harper Collins. 1992