BOB MICHAELS PH.D.

BOB MICHAELS PH.D.

Most recently, as Chief Research Officer in the U.S. for Ipsos’ Media CT business, he led significant redesign in key syndicated research programs. In this role he also drove the research approach and analysis for multiple media client custom projects, particularly those dealing with the Affluent Market.

During his tenure with Synovate, prior to Ipsos’ acquisition of the firm, Bob had responsibility for Synovate’s U.S. Tech and Telecom business as well as its Consumer Products sector, including OTC products. Client engagements locally and globally involved Concept Testing, Product Testing, Market Segmentation, Brand Strategy and Customer Loyalty. Beyond standard online and phone approaches, this work also employed custom panel development and Mystery Shopping.

Prior to Synovate Bob was at TNS, managing one of the largest IT research programs in the country measuring global B2B customer satisfaction and brand perceptions. He held multiple management positions while at TNS. Notably he gained experience with the Hispanic marketplace through oversight of TNS’ Market Development acquisition.

Expertise

Technology Market Research; Consumer Products Market Research; Team Leadership; P&L Management; Transition Leadership

Background

Synovate/Ipsos: 2006 – 2012
• Chief Research Officer Ipsos MediaCT US
• SVP Responsible for Synovate’s U.S. Tech & Telecom and Consumer Businesses
TNS/Intersearch: 1993 – 2006
EVP, Head of Business Development: Provided P&L and market research leadership throughout tenure; supporting exponential four-fold growth across IT, telecom, consumer goods, and diversity markets, and championing teams during multiple sales/acquisitions
National Analysts/Booz-Allen & Hamilton: Prior to 1993
Specialized in financial services; particularly consumer and business EFT services—conducting consumer and B2B payment method selection research
Bob has a Ph.D. in Personality Psychology, from the University of Connecticut and a B.A from Northwestern University.